Aetna Social Compact Microsite & Toolkit

Roles
Design Thinking Facilitation
User Experience Design
Art Direction

Project Overview
Aetna’s Brand Strategy team approached Sitewire in need of a digital solution that would allow CEO, Mark Bertolini, to explain the company’s innovative social compact initiative with like-minded executives. My team facilitated design thinking workshops and provided user experience design and consultation for Aetna's Brand Strategy team. In partnership, we conceptualized and created an accessible, compelling, interactive digital story and toolkit that could be easily viewed on a tablet or mobile device.

A compelling microsite that met Aetna’s digital brand standards and explained Aetna’s social compact clearly and concisely.