Kroger Style Guide & Social Media Design

Roles
Visual Brand Strategy
Art Direction & Design
Photography
Illustration

Project Overview
I led the visual strategy for Kroger social media efforts across seven different banners, including house brands Simple Truth and Private Selection. In an effort to unify a fractured brand experience across multiple social platforms, I developed a style guide for social media design that generated brand consistency, fostered brand equity, and resulted in increased in-store sales.

A style guide for social media that unified a fractured brand experience across multiple platforms.

A selection of social media posts I designed, illustrated, curated, and photographed.