Sitewire Brand Expression & Website Design

Roles
Visual Brand Strategy
Art Direction & Design
Illustration
User Experience Design

Project Overview
I led visual strategy behind the agency’s rebrand, which encompassed the facilitation of brand strategy workshops, creation of brand expression guidelines, design of the agency website, marketing materials, and internal culture-building tools, as well as leadership and education of visual brand strategy within the organization.

A colorful and accessible Brand Expression Guideline book for employees that shows and tells the Sitewire brand story.

A selection of Sitewire’s branded greeting cards and employee achievement award certificates.

Working principles desk references hand-painted by Sitewire’s employees.

A responsive website that brought the brand to life, showcasing the agency’s true colors.